Ecommerce

magic css coding
Achieving the seemingly impossible 900 624 Editor

Achieving the seemingly impossible

Yesterday (Tuesday) was one of those days when things just aren’t all going to plan.  We had a situation of an ecommerce website that had an upsell section added to it.

So you see the product page you are on, with Buy Now, price and so on – the usual things.  But within that, are check boxes to add other products to the cart… at the same time.  For example:  A radio controlled, with the Upsell of some big batteries and some improved compatible tyres.  The idea is the customer clicks on those too, and when they add to basket, it adds all three items rather than just the one.

Big Sales Upsell Method

It worked for this website many moons ago on a non-Wordpress platform.
This time round they are using a plugin, but it had one major glitch – it didn’t work well for Variables.

If they had the option of Red, Blue and Black, that suddenly made the Checkbox area show TWICE.  We couldn’t mess with the code, and the people behind the plugin said it wasn’t compatible with variables.

They asked us if we could ‘hide’ the first or second set of check boxes, but the answer (or so we thought) was no.

After some research (and a lot of hard work) we are pleased to say we found a fix.  We found a smart method of hiding the second row (literally telling it which row ‘number’ to hide’, but then allow just the first row to show.  It sounded impossible, as the styling code cannot run ‘queries’… (count how many there are, add another piece to the code to highlight the others and then hide them).  This cannot be done within digging into the plugin of someone’s code… which could be over written by an update!

We have written code like this before, we you tell it ‘ever 4th row to do x’, but this could not be done in that way.

magic css coding

Smart Website Thinking

So we found another way – a better way.  We shan’t go into the details, as those who wrote it might be asking us for help to make it possible, but it’s a genius bit of coding, only 9 lines long.  They now have a product page with one block of upsell products; better still, they can reduce the price of those upsell products ONLY when it is part of an upsell!

ie  the batteries are £3.99, but if bought with this car, they are £3.49.

We are really proud of the finished result.  It generated big sales for them on the old website, and now they have it on this one, we hope the same will happen.

Smart thinking.  Not giving up.  Paracetamol.

ecommerce website design
Internet Sales are changing habits 1000 800 Editor

Internet Sales are changing habits

Have you noticed in the press recently there is talk about the fluctuation in Internet Sales?  More and more people are buying online, researching their products online, and using ecommerce to get the best deals.

We all still like a wander through the shops, taking a day out to go to a big shopping centre.  It’s nice to pick something up and try it out. Sometimes we might even buy it.  But often we look online to see if it is cheaper.  This is when having a great website is key.  Really really KEY!

So what makes a great Internet Sales ECommerce website eh?  Well there are a high number of factors involved.

secure hosting internet sales

Secure Hosting SSL HTTPS

It sounds pretty obviously, but an ecommerce website should be hosted securely, mostly because of the monetary transactions.  Nowadays, ALL websites should be HTTPS website hosted, but alas many still are not.

Easy to Navigation Websites

If your website has poor navigation, who will want to search and look for your products?  They will get bored, frustrated and leave.  All our websites are highly customer-focused.  Many receive over 60,000 hits of traffic a day, because they are so massively popular.

responsive internet sales

Mobile Friendly Internet Sales

Again, this sounds obvious but if your website is not designed to work great on a phone, will your customers be happy to browser it on their phone?  Some have the “it’ll do” attitude, but we don’t.  A responsive website is absolutely paramount nowadays, and we are highly established at creating websites for mobile devices, so they look brilliant there at first glance.  Not as an afterthought!

PayPal internet sales

Product Sales Gateways

We deal with a few different payment gateways, including PayPal and Stripe.  Both are easy to setup, both are secure, and both can be integrated into your website with ease.  We don’t even need to see your PayPal or Stripe account to do it.  Just a few account details and it’s “connected”.

So the Internet Sales market can be easily yours if you need to be there in that marketplace.

If you want to discuss this, please click our livechat in the lower right corner of the screen, or give us a call on 01775 894479, or even our dedicated mobile line, 07521 488074.

We look forward to hearing from you.

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