Many people approach us about Wix websites they already have, made by Wix or Yell – they ask us why it’s not doing so well on search engine sites. Asking what we feel about their website. They asked us to perform our Website Healthcheck, to establish what problems does or does not have.
Wix websites has some benefits: It’s free to setup. Even their premium websites are pretty cheap. So you can put images up, content, menu etc. You use their themes. As a “cheap” option, it’s fine.
However….if you want to ensure it is optimised for Google and other search engines correctly (SEO), using the right codes and tools (that a developer would do elsewhere), sadly you cannot check this.
It misses a lot of vital code, and as you are building it yourself, you don’t know what each tag or code means, so means are so easily made.
Wix websites Image Resizing – or lack thereof
We have often come across websites where there is a big banner at the top, and most CMS website systems will serve up the image suitable for your device, resizing it. So if you are on an iPhone 7 for example, that displays images at no greater than 475px wide. Wix websites doesn’t seem to resize, so if you are upload a 500kb JPG photograph, that is 1920 px wide….. Wix will serve up that 1920px wide image… to an 475px wide browser.
Wix Menus and Responsive layouts
So should you go for a Wix website? This all depends on whether you want to rank well with Google. Whether you want your readers to load up pages quickly. Or if this is just a little hobby site.
Our Responsive Websites are in a class of their own. Fully responsive, images are resized to show the correct size for each screen, menus that are pixel perfect, so they express your company proudly and accurately online, and a design that is just stunning.
For more details about Wix Websites and how we can help, visit our Wix Websites page.
So what about Yell websites?
Yell is a little different, in that they do charge for them, but cheaply. Their designs can be quite nice, but their SEO is generally found by us to be shocking – sorry.
The problem is, to non-techies, these issues sound like nothing. Here is an example:
We have come across websites where they are multiple issues of the same problem – such as duplicating keywords in the wrong places, tags used entirely inappropriate. They are built at speed by designer who are not SEO Experts. They are just ‘designers’. Another example is where a website is great on a desktop, but not responsive. It has a mobile ‘version’, but if you bring your screen size down to tablet and so on, it doesn’t ‘change’ to fit the format.
Google cannot identify what a site is doing, if you don’t actually tell it with the right coding. Just because the text is there on screen, Google needs to be *told* exactly what you are doing, the right way.
This is what SEO work is all about…
We noticed also that with Yell, while the site does show a mobile “version” it is not actually responsive.
Here’s a simple way to tell. Open your website in a desktop/laptop browser. Now bring the side of the browser screen inward to make it narrow – around 2-3 inches wide. Does your site collapse down while remaining easy to view? OR is it shooting off the side of the browser, out of view?
Easy to view: Responsive
Out of View: Non-Responsive.
When we create a website, we do it ONLY to be fully responsive. Even when it means customising certain code to make things even more responsive than a theme allows. We also ensure all the work in our Spalding studio for SEO, is done with precision, courtesy and respect to the customer.
These platforms have their place. In our view, only if you really don’t care to much about being found ‘naturally’ on Google. If you push and pay with Adwords, then they are fine, but even then, are you happy to have a site coded badly?
They do have their place – really, they do. If you just wait a little site yourself to share with friends or a hobby. Great. But if the idea is to be found on Google, to look impressive to your clients or shareholders, or even customers, it really is not the way to go. It may look ok, but look deep. It’s probably not.
Give us a call on 01775 894479 and we can help you. Or better yet, if you have a Wix website, just enter it in the form below, tell us about it, and we will see what we can do for you – how does that sound?