We have had people approach us about Wix websites they already have, made by Wix or Yell. Asking why it’s not doing so well on search engine sites. Asking what we feel about their website. They asked us to perform our Free Website Healthcheck, to establish what problems does or does not have.
Wix websites has some benefits. It’s free to setup. Even their premium websites are pretty cheap, but it doesn’t entail you, the user, creating it on their platform. So you can put images up, content, menu etc. You use their themes. As a “cheap” option, it’s fine. If you want to ensure it is SEO’d correctly using the right codes and tools (that a developer would do elsewhere), sadly you cannot check this.
Why is that so important? If your title isn’t added as a “header one” (which to most people actually means very little), then Google won’t recognise the title of the page. Therefore, it will be “read” badly, and not seen as the page you have written.
As an example:
This is a title about a chest of drawers
This is a simple paragraph about a chest of drawers.
Google reads this, sees the various words, but if that bold title isn’t coded correctly, it won’t read it as “a title”, thus you lose the ranking you wanted for that page.
Wix websites Image Resizing – or lack thereof
We have often come across websites where there is a big banner at the top, and most CMS smart website systems will serve up the image suitable for your device, resizing it. So if you are on an iPhone 5 for example, that displays images at no greater than 475px wide. Wix websites doesn’t seem to resize, so if you are upload a 500kb JPG photograph, that is 1920 px wide….. Wix will serve up that 1920px wide image… to an 475px wide browser.
Wix Menus and Responsive layouts
So should you go for a Wix website? This all depends on whether you want to rank well with Google. Whether you want your readers to load up pages quickly.
Our Responsive Websites are in a class of their own. Fully responsive, images are resized to show the correct size for each screen, menus that are pixel perfect, so they express your company proudly online, and a design that is just stunning.
So what about Yell websites?
Yell is a little different, in that they do charge for them, but cheaply. Their designs can be quite nice, but their SEO is generally found by us to be shocking.
The problem is, to non-techies, these issues sounds like nothing. Here is an example:
Every page should have a “Header One” tag. We have found Yell websites where the homepage (that needs it even more than others it could be argued), has NO Header One tag at all. So it’s not telling Google what this page is actually about. We Cut Hair. We build Bathrooms. We mow lawns. We Sell Cars.
Google cannot identify what a site is doing, if you don’t actually tell it with the right coding. Just because the text is there on screen, Google needs to be *told* exactly what you are doing, the right way.
This is what SEO work is all about…
We noticed also that with Yell, while the site does show a mobile “version” it is not actually responsive.
Here’s a simple way to tell. Open your website in a desktop/laptop browser. Now bring the side of the browser screen inward to make it narrow – around 2-3 inches wide. Does your site collapse down while remaining easy to view? OR is it shooting off the side of the browser, out of view?
Easy to view: Responsive
Out of View: Non-Responsive.
When we create a website, we do it ONLY to be fully responsive. Even when it means customising certain code to make things even more responsive than a theme allows. We also ensure all the work in our Spalding studio for SEO, is done with precision, courtesy and respect to the customer.
These platforms have their place. In our view, only if you really don’t care to much about being found ‘naturally’ on Google. If you push and pay with Adwords, then they are fine, but even then, are you happy to have a site coded badly?