Very – that’s the answer. Are we done?
Post over. No seriously, much has been said about how important a mobile site for Google is, but it’s very very very important. It really is. If there is:
Site A which is not mobile friendly, and;
Site B that is mobile friendly and they are ranked generally similar;
….chances are site B will rank higher by Google.
Why will a mobile friends site rank higher on Google?
Google sees that site B has put in the effort to make the site easier to read and navigate for customers, thus making it a “better” web site user experience.
It’s as simple as that. Obvious really.
Some say “so what, they can pinch and zoom into the site, they shouldn’t be so lazy“. Lazy? If you open a site on your computer, would you want to use your hands to expand the site to make it readable? Probably not. Same goes for Mobile; or Cellphone as they call it in the States.
Mobile sites for Google – pinch to zoom is bad!
If you are reading a site in a coffee shop or on a train with a coffee, one arm on a windowsill etc, you may have only one hand free, so you are “browsing”. It’s not easy in that case to pinch zoom anyway. Forget it.
If your site is like that, it’s bad. And you need to contact us right now, to let us help you.
It is simple to see if your is mobile-friendly. Firstly find your site on Google – it will tell you in the result. Or view your site on a phone. If it’s tiny, and you cannot read it without zooming in, it’s not mobile friendly.
Update for 2020: More people now view your website on a phone, than on a desktop PC/Laptop/Mac. It’s a fact. So why would you keep a website that looks bad on a phone. A responsive website, better yet, if it was a WordPress Website Design, then we can both help you make that responsive, and provide you with WordPress Support along the way.
We spoke to one of our clients recently, Mo. She had no idea about the importance of it. She has a research website with plentiful of PDF downloads, and information for students and professors to read. We told her it’s designed for mobile too. She asked why. Said “but I only look at it on my PC, and so do professors”. But students look too, and they are most likely on tablets, or on their phones. She was amazed by it, and when we showed her how to change the width of her browser to see the difference, she was oddly taken aback.
It’s important. It almost feels odd to say “go responsive” now, as this is now the industry standard. But there was a time when it wasn’t.
It’s 2020: it is now.