It’s been one of those busy weeks where we have been doing new things – including a WordPress websites to cater for multiple foreign languages.
One of our clients has a global brand, and they have had websites in Germany, Spain, Italy and France, but we are now developing one complete site for them, that encompasses all those countries in one multi-language website.
It uses a tool that creates foreign language URLs to cater for German (de), France (fr), Spain (es) and Italy (it). It will be optimised for search engines in the various countries. While this is a lot of work and time, it show up well in their respective locations.
Much of the work is dynamic, meaning we don’t need to add any foreign language wording. A lot of it though does need adding, such as Titles to side bar tools. Categories and certain product title terms will also need doing.
It’s an exciting time, but one we are turning around at some speed as well. The domain was bought for it, and within 2 days the site was up in a ‘coming soon’ mode, and is now being developed.
This will also use stock from one central source. If the stock level of that website drops, it will drop in all four countries as well). It makes running this global website, a much easy task.
Foreign Website Translation
One of the big tasks in this was to convert the text. Woocommerce has some easy methods for doing this, as certain plugins have the translated text built in. But we have spent quite a large number of hours translating what is not included. It’s a lot of work, but means the customer experience is fairly seamless.